David Glover-Aoki

2015 pages

The Gold Watch

So Apple announced a smartwatch. It costs $350 and it looks really good. If you think you might like a smartwatch, and you have an iPhone 5 or newer, you should get it.

But that's not why I'm writing this post.

Because Apple also made a gold smartwatch, and that one costs (at least) $10,000. And for some reason, the internet is totally incensed by this, and declaring Apple to be all sorts of things, from evil to greedy.

I don't understand.

If there was only one watch, and it cost $350, and that was it, I think people would love it. OK, it's relatively expensive compared to some other smartwatches, but most of those other watches are terrible, so, you get what you pay for.

But there's also a $1000 Apple Watch. And a $10,000 Apple Watch. And now people are spitting venom all over the web.

If you think those are too expensive... don't buy them!! It's really that simple. The cheapest one does literally everything the expensive ones do. The only difference is, for 10K your watch is made out of solid gold. And this is hardly the first gold watch to exist in the world. You can spend a lot more on a gold watch, if you want to.

I think perhaps what is making people feel upset is that in the past Apple had an image of being "the other guys". They made products "for the rest of us". They were the young upstart, doing things differently from the mainstream.

But time moves on, Apple became wildly popular, and the gold watch is hardly the first super-expensive Apple product. Did you know that Apple also makes a $10,000 Mac, the fully-upgraded Mac Pro? But that Mac is not "for the rest of us". It's for professionals, artists, and scientists. Universities buy a lot of them.

The gold watch isn't "for the rest of us" either. But that doesn't mean you should feel angry. Unlike the Mac Pro, the $350 watch is just as good as the gold ones.

To quote Andy Warhol:
"You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."

Enjoy your Apple Watch, however much you spend on it. They're all good.